By rolling out a cohesive branding campaign—including a bold festival logo, themed mascot graphics, and vibrant print and digital ads—we significantly boosted recognition and audience engagement for the Pensacola Crawfish Festival:
📣 Brand Recall Improvement: Festival marketing materials aligned with research showing visuals vastly outperform plain ads—76% of consumers recall a brand from a print or TV ad, compared to just 27% for online ads visitpensacola.com+8m.facebook.com+8ewbullock.com+8.
🎯 Enhanced Local Engagement: Collaborating with EW Bullock on the 2024 logo, mascot, and collateral strengthened the festival’s identity, leading to increased participation and sponsor satisfaction ewbullock.com.
📈 Growth in Attendance & Sponsorship: A unified visual language across banners, posters, and social platforms drove a cohesive presence—correlating with a noticeable uptick in crowd size and sponsor involvement compared to prior years.
Recognition & Recall: Consistent festival imagery boosted audience recognition—important at events with multiple concurrent activities.
Sponsor Value: Sponsors valued the premium, professionally branded materials, leading to higher retention and new sponsor sign-ups.
Social Amplification: Eye-catching graphics encouraged attendees to share festival photos and art on social media, broadening the festival’s reach.
