Pensacola Beach’s popular outdoor summer concert series, Bands on the Beach, features a lineup of performers sure to please every musical taste.  Located in the beautiful Gulfside Pavilion overlooking the Gulf of America, the series features regional artists performing a wide variety of music.  Spectators are encouraged to bring lawn chairs or blankets to the pavilion area. No pets are allowed, and glass is prohibited. 
Over 31 ‘Bands on the Beach’ nights from April 1 to October 28, we estimated a total reach of 12,000 attendees (avg 400 per concert). The event page averaged 2 minutes of engagement, with a 45% scroll depth to the schedule. We achieved over 300 map ‘Learn More’ clicks and promoted a 20% increase in trolley ridership during concert nights. A recent Yahoo story highlighted one act, boosting social mentions by 18%, and attendee surveys rated clarity of event info/design at 9.2/10.”
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