The Publix Pensacola Double Bridge Run is one of the premier 15K races in the country, carrying runners over two bridges, across Pensacola Bay and Santa Rosa Sound. The challenge was to build anticipation for the event, with an engaging "medal reveal" teaser.

Through strategic graphic design and targeted advertising, we elevated the 2025 Double Bridge Run’s visibility and brand alignment, contributing to record engagement. Our creative assets—including print, digital, and social media visuals—spotlighted the new Blue Wahoos Stadium starting line and emphasized the race’s scenic appeal. As a result, registration surged ahead of schedule, with the 4,000-runner cap nearly reached two months in advance. Branded graphics helped generate a 25% increase in online shares and a notable boost in email click-throughs. Visual consistency across platforms enhanced sponsor visibility and solidified the race's reputation as one of the top 15Ks in the country.