Campaign Branding & Advertising Design
Challenge
The Pensacola Interstate Fair, one of the Gulf Coast’s largest annual events, needed a cohesive visual identity and advertising campaign to engage a diverse audience of more than 300,000 attendees across an 11-day span. The fair also required sponsor integration across multiple channels without overwhelming the attendee experience.
Approach
I developed a unified branding system that extended across print, digital, outdoor, and environmental graphics. The design balanced vibrant visuals with clear communication to create excitement while ensuring legibility for wayfinding and scheduling. I also worked closely with the marketing team to integrate sponsor messaging seamlessly into $130K+ worth of TV, radio, and print media placements.
Impact
• Helped attract and engage over 300,000 attendees with a consistent visual voice
• Enhanced sponsor visibility while maintaining a cohesive event identity
• Delivered a stronger attendee experience through clear, on-brand signage and wayfinding elements
• Established a creative foundation that elevated both the fair’s reputation and its community presence
