For the Pensacola Seafood Festival, I led the design of a cohesive visual campaign that supported an event drawing 60,000 attendees over 3 days, featuring 150+ artisan vendors and 50+ food booths across 3 downtown parks. Our creative work included posters, social media graphics, signage, and branded materials that improved wayfinding, elevated sponsor visibility, and enhanced vendor engagement.
The campaign’s consistent visual identity reinforced the “Gulf-to-Table” theme, while the official artwork contest helped boost community involvement and organic social reach. Design assets encouraged sharing and contributed to a festive atmosphere that increased dwell time and guest satisfaction.
Coverage cited the festival’s positive economic impact on local businesses, and sponsors gained high visibility through clean, integrated branding across digital and on-site platforms.
