Challenge
Franchise locations in Pensacola, Panama City, and Foley used separate logos (QRC, Bluewater Infusion, Vital Care) that strayed from corporate guidelines, creating inconsistency and brand confusion.
Role
Lead Designer – Branding & Web (Logo redesign, identity system, website UX/UI, collateral)
A solution was presented to replace the outdated logos and design new identities aligned with the national Vital Care brand. We developed a unified website system with consistent navigation, services, and calls-to-action for all locations, as well as delivered branded collateral and templates to ensure long-term consistency.

Results
Strengthened brand recognition across three markets.
Modernized the digital presence with a responsive, accessible website.
Established scalable standards for future franchise needs.
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